HOW Do You Give Greater VALUE to Your Clients?
HOW Do You Become a Most Trusted Resource?
And Receive the Rewards for Doing So?
How Do YOU Become The Leading Edge Innovator & Practitioner in Your Area, Creating a Bodywork / Massage Business Supporting Your Objectives in Life & Therapeutic Practice?
And Earning the TRUST & LOYALTY of
Your Clients ... and the FEES that go with it?
Introducing the DSL BETA On-Line
Bodywork Practice Enhancement Training
As SERIOUS as a Heart Attack
Please allow me tell you a Short Story:
The Linda Calandro Story ...
Many years ago, the early 1990s, my then partner was one of THE top neuromuscular therapists in the country. She had a thriving practice in a chiropractic office (one of the first in Florida) and three therapists working under her. The massage therapy department was the major source of cashflow for the clinic.
When I met Linda, she had 32,000 patient visits under her belt! That's a lot of visits!
She had also trained over 2,000 NMT therapists for the St. John Seminar System.
But here's the Bottom Line:
One day, Linda was in a therapy session, and the receptionist came to tell her there was an urgent call from a patient. Linda took the call, and it was the wife of a patient of hers.
The woman was pretty stressed out, and told Linda her husband was having what appeared to be a heart attack in a parking lot somewhere. The paramedics wanted to take him to the hospital. ...
And she asked Linda what they should do? (!!!)
Linda told here they should probably go to the hospital.
Now, here's the point of the story:
Notice, who did that woman call first about her husband having a heart attack?
HOW MUCH Confidence & Trust did that woman have in Linda's knowledge and insight?
Sounds like even more than the woman trusted her own doctor!
So what's the Point? ... The point is this:
For these Clients, Linda was more than just a trigger point therapist. MUCH more.
Linda knew about a lot of things in the health are world, and was not afraid to speak her mind. And as far as I could tell, she was correct about most things.
In practice, although she did not diagnosis or treatment, Linda did not constrain herself to just trigger point therapy. She became a Trusted Educational Resource with a wide range of knowledge in various areas of health care.
Further down in this letter, I'm going to ask YOU a Question. But I thought I'd put a copy of the Question right here at the front so you have an idea of where this is all going:
SO ... the Question I have for YOU is ...
Are YOU willing to become THE Most Trusted Resource for your Clients?
Are YOU willing to become a Leader & Innovator in your community?
Are YOU one of those people who's willing to Think & Act Differently?
And not just be willing to look at new ideas, but take a long look at Yourself and BECOME one of those Leading Edge Thinkers & Innovators, the Trusted Resource?
And Knowing that it does not happen overnight?[OKAY, now that you have an idea of where this is going ...]
Let's Face It . . .
The bodywork business is getting VERY competitive. It's getting to where it seems like there's a massage therapy or yoga business on every tenth block in the average city. And yes, massage therapists are, to some degree, competing with yoga teachers and therapists.
If you don't think yoga and bodywork are in competition with each other, think again. More doctors are referring pain patients to yoga classes. Other doctors are referring them to massage or bodywork.
Problem is, many of these doctors don't really know that much about yoga, massage or bodywork. In some cases, it's a bit of a last hope attempt at finding something other than drugs that aren't working well or at all.
And by-the-way, some people do get great results from yoga classes and yoga therapy. Sometimes surprisingly so. I know because I have used yoga therapy to help some of my clients get out of pain without any hands-on work at all.
WORSE for the field (but not YOU) not all massage,
bodywork or yoga is created equal.
Like most industries, it is only the top 5 or 10 percent of practitioners who can consistently produce superior results. In many cases, the patient tries the alternative therapy, and gets little or no results. Or it doesn't last. So the doctor "gave it a shot," and in a lot of cases, the results were mediocre at best. Or good to great but only temporary.
If YOU are perceived as an Expert, and YOU are able to sit down with a doctor and in a few minutes demonstrate to them you know what you're talking about when it comes to soft tissue therapy — in their language, would that not open up new dimensions for your practice?
Are You A Neuromuscular &
Myofascial Trouble Shooter?
Better yet, if you are one of that top 5 or 10 percent who can consistently produce the desired results, and plenty of people knew that, what would that do for your reputation and practice?
Schools are turning out new teachers & therapists by the hundreds every few months. No matter how good you are, it's getting increasingly difficult to differentiate yourself from all the other possible therapists out there.
It's becoming more of a marketing problem rather than a therapeutic skill problem.
That's kind of tragic, but with all the new therapists coming on the market, it's a reality we have to take into consideration. I've got a solution to that problem, but we'll get to that soon ...
One problem that works in your favor is, many or most schools are restricted to teaching what the "National Massage Establishment" dictates. Not all schools, and maybe very few of them, focus fully on the clinical skills necessary to be a Neuromuscular & Myofascial Trouble Shooter.
I recently attended, full time, a 720 hour program at a massage school that is considered to be one of THE best, clinically and scientifically oriented schools in the country. Frankly, although I was not surprised, I was quite troubled by how much they could have taught us ... but did not.
There were so many opportunities to inform their students of basic physiological and therapeutic concepts that clarify how therapy works that just slipped right on by. And a number of the students confided in me that they did not really understand how to connect the dots between what they taught us and what exactly to do in the treatment room.
That's one of the reasons that, back in the 1980s, I developed my own system of yoga and bodywork therapeutics that did indeed "connect those dots." And when I started teaching it in 1989, that's the feedback I got from a number of students, many of whom were already successful therapists.
They were now able to see how the human body works more completely and deeply, and how to coordinate their knowledge of anatomy & physiology with development of successful treatment strategies.
I was actually amazed, and somewhat surprised, to discover that nearly everything I was teaching 25 years ago was missing in the curriculum at the massage school I attended.
One of the "complaints" my teaching partner and I received was from therapists who had been treating some of their clients and patients on an on-going basis for many months or even years. But now, with the new strategies they leaned from us, all of a sudden, many of these clients and patients were getting a LOT better, and did not have to come in as often.
So now, they needed new clients in their practice. So we developed a Practice Management System to help them do that.
Granted, there are only a few schools I know of up to the standards I would prefer to be available to new massage school attendees. If, for example, you are fortunate to have attended one of Kyle C. Wright's schools in the Florida and the Carolinas, you would have much more of that kind of massage and bodywork education than most in the country.
(Those schools would be one of the five Southeastern Schools of Neuromuscular & Massage Therapy BEFORE he sold them, OR, one of his new, Schools of Advanced Bodywork. Kyle Wright built the curriculum of his schools on my basic system of therapy he learned in one of my intensive workshops back in 1993. And he still uses the principles, along with all the knowledge and skill he's developed on his own both before and after attending my workshop, which is extensive.)
Keeping Fees At "Reasonable" Levels
—(Reasonable for YOU Too!)—
Prices for teaching yoga classes and providing one-on-one manual therapy have been trending downward.
That's a natural result of TRUE free-market forces. Companies are coming on the market with new and different business models. They're improving their financial bottom line by reducing the retail price of therapy and increasing their volume. But they require finding therapists willing to work for lower rates. And there are plenty of them around.
And in the long run, that's very good for society overall. That's because as prices go down, more people can afford massage or bodywork therapy, or go to yoga classes. Most, if not all things, subject to TRUE free-market forces eventually become a "commodity."
That means that when the supply of therapists who are trained at a certain level grows past the level of demand from customers, then the price must go down. That's just the way the world works.
Are YOU A Commodity Provider?
If you are not developing the strategies and taking the actions necessary to prevent this, you risk becoming a commodity in the eyes of the public. You must make sure that does not happen.
SO ... if you want to maintain a higher than average industry income (which could mean maintaining our current rates) you need to find ways to add value to the level of care that motivates Clients or prospects to choose more expensive options, rather than cheaper alternatives.
One way of doing that is adding value to what you offer Clients. And then let people know what you're doing, how, and why.
When you add value, you give Clients more reason to choose YOU rather than other of many possible options, including the lower price options.
And lets' face it, there are plenty of people out there who can give a really good, basic massage. And if that's all a particular client wants, it just makes sense for them to find the lowest cost therapist that can give them the level of massage care they want. If for no other reason than they can get massage more often.
So WHAT DO You DO About This?
To be the Added Value Option more people choose, it is helpful to be able to answer THIS Question:
Of ALL the other Options a person could invest their time & money in,
WHAT is it about MY services makes ME the BEST Option over any others,
including the option of doing nothing at all?
If you can answer THAT question, and can back it up, and TRULY BELIEVE it to be true, you can establish yourself as a higher level, higher value option for your Prospects and Clients. And they will see why you deserve a higher fee than other therapists who do not offer the range and/or quality of services you offer. ... Or at least not a lower one than you have now.
The Purpose of this e-Letter to You is to explain my proposed way of solving this problem. And hopefully, you'll find it of interest to you.
My Own Challenges with Pain & Dysfunction
My name is David Scott Lynn, and over 30 years ago, I was spending a LOT of time on floors, rolling around in pain. Or leaning up against door knobs trying to work the pain out of my muscles.
The pain threw me on the floor several times per week. ... The rest of the time it just hurt like you-know-where. None of my physician or therapist friends could help me. ... And this went on for three and half YEARS!
Worse, every time I did yoga, it nearly paralyzed me. And I'm a guy who had been teaching yoga for several years, and had often done THREE and FOUR HOURS of yoga per day for weeks and months on end for months at a time. ...
Yes, I knew how to do yoga, and it had helped me get out of a LOT of pain a few years earlier in my life. I thought those pains were GONE. But I had some postural issues that lingered. So when some therapists tried to straighten out those postural imbalances, all that "old" pain inadvertently returned.
(Which, of course, became a MAJOR learning opportunity for me.)
But Now? Yoga was making me WORSE. ... And none of my physician or therapist friends could help me.
From Yoga Teacher to Hands-on Bodyworker
Soon after I started teaching yoga (in 1976), I started learning massage & bodywork by way of working privately and informally with a number of friends who were, or soon became, massage school owners. So I was learning some pretty "advanced" stuff for the times (late 1970s).
To make a Long Story Short (yeah, right!), after LOTS of informal training and feedback from some top people in the massage industry, in 1981, I started a professional private bodywork practice on the Near North of Chicago. I incorporated yoga therapy into my practice, but not surprisingly, most people preferred me to "do it for them" with the manual therapy so they didn't need to be "bothered" by doing something like yoga.
It's a long (and for me painful) story, but in 1982, old injuries from my days as a heavy construction worker that I thought were healed via my yoga practice returned with a vengeance. And yes, it was not easy being a "Whole Health Practitioner," yet barely able to sit or stand for more than a few minutes at time without suffering. ...
I could not sit in a straight back chair for more than about two minutes before the pain set in.
It seemed so inauthentic to me. How could I help people get better when I was in so much pain myself?
But if it were true that you can never take a person further than you've been yourself, no top athlete, like Michael Jordan or Tiger Woods, could ever have found a coach! Most of the coaches for most world champions were never themselves world champions. .. But they knew how to coach!
So I had to quickly get over THAT myth!
But as you'll learn, I was fortunate to have learned some excellent tools of therapy. UN-fortunately, after being in practice for less than a year, I also discovered much of what I had been taught about how to USE & APPLY those tools was actually backwards. In some cases, nearly dangerous.
Like the idea that most people had a forward tipped pelvis and too much lordosis. ... NOT!
In many cases the principles I had been taught were not working as advertised or taught ... at all. Or they only worked in a few cases.
As I would later discover, it was "backwards" or "incomplete" thinking causing my yoga practice to make me worse. And so did hands-on bodywork. For one thing, I was trying to focus on stretching or working on the muscle that hurt the most. ... WRONG! (In my case, anyway. It's not always wrong, but often enough we need to be on the lookout for it.)
It was in the treatment room, actually working with Clients with hands-on therapy, and trying to make what I had been taught work properly — yet not getting the "correct" or desired results — that got me observing & thinking. And then RE-thinking what I had been taught.
Something was not right, and I wanted to find out what it was and how things REALLY worked. Fortunately, my experiences earlier in life did not have my mind too clouded by pre-conceived ideas that my instructors MUST be right, and falsely believing I just hadn't figured it out yet.
Yes, the usual ideas worked for some people, yet not others. And there were a LOT of those "others" that it didn't work for. While certain fundamental principles I had been taught were very correct, in many cases, their application was wrong or backwards from reality.
Ironically, in the 1990s, I had a partner, Linda J. Calandro, a VERY clinically successful NMT therapist and trainer for the St. John NMT Seminar System. After working with me, she revealed to me that she and her fellow NMT instructors had often felt confused by what their teacher — the prevailing NMT Guru at the time — had told them. Yet they just figured they had not yet learned enough, or weren't wise enough, to understand his "profound" teachings and insights. ...
After working with me, she said she realized that her former teacher often had things wrong or even backwards. But she and her fellow trainers did not have enough "sense of self-trust" to realize and point out where he was not making sense.
After one works with me, they realized why some of their clients had done so poorly with their therapy. ... The trick, BTW, was understanding the musculoskeletal, neuromuscular, and myofascial structures in a new way.
In great part, working with ME is about YOU learning to trust your OWN sensibilities and observations, and Taking Action based on what You actually SEE, regardless of what you think you're supposed to see, or what I or anyone else had to say about it.
It's about Becoming Your Own Authority in your work ... and your life.
It was figuring all that out — discovering what was inaccurate or backwards about what I had been taught, or was missing, or all together wrong — that finally got me out of constant pain.
On Becoming A Leading Edge Observer & Thinker
And while I'm going to show you exactly how all that happened in the Training Program, I'm also intending that YOU will become one of those people who is the Creative, Leading Edge Thinker & Doer and The Authority in your local area, who "figures stuff out" that no one else has before. ...
Or not enough therapists have figured it out so that Clients are benefiting.
In fact, if you do not want to BE one of those Leading Edge Thinkers, my program is probably NOT for you. If you're just looking for more or better techniques you can pull out of your tool bag occasionally, I am NOT your guy.
I want people in the program who see themselves as potential innovators and ground breakers, people whom are always looking to see what's next.
One of he New Sayings is if YOU are the smartest guy or gal in the room, you are in the WRONG room.
You want to surround yourself with people who will challenge and push you to excel and go beyond your current boundaries. THAT is what will propel the yoga and bodywork professions ahead: people who are not trying to recreate past teachings, but moving ahead into what's new & next.
A substantial amount of the DSL BETA Training Program will be devoted to us looking at WHAT does it take to see the stuff no one else, or too few, have been seeing? And then having the willingness to "go against the grain" and say HEY, we've been doing that all wrong!
Or at least, that there are better ways. ... Yes, that takes guts and commitment to truth, but someone's gotta do it for humanity to move ahead and grow instead of staying stuck.
Not Everyone Wants To Hear The "Next New Thing"
To be honest, when you say such stuff, you don't always get a good response from your peers. I've had people get angry at me or run out of the room in tears as they realized they had probably been doing some not so great things in their teaching or therapy work ... sometimes for MANY years.
For one example, Tucking The Pelvis has been a standard part of many therapies & practices for many years, even decades. And although more people are seeing how bad it is, 30 years ago, when I started saying so, very few paid any attention to me. Some said it could NOT be true.
And it got some of my Clients in trouble with their doctors who were very big on pelvic tucking.
You can see what's so bad about it right here:
Yet a number of people got nearly instant relief when they stopped tucking their pelvis! Others took a little longer to undo the damage from tucking, but this idea has gradually permeated the therapy world.
Today, it's being talked about in many venues.
And NO, I was not the only one who saw this. Yet when I saw it, I didn't yet know anyone else had. Later on, I was somewhat relieved to know I was not the only one with such an apparently "rogue" idea. But that didn't stop me from calling it the way I saw it when I saw it.
And what if I had been unwilling to "say it like I see it"?
I'll tell you what might NOT have happened. ...
The DSL Method Becomes Foundational
to a Massage Therapy Curriculum
Kyle C. Wright's many thousands of students who went through his six (and now eight) massage schools might not have gotten that "extra edge" they got when Kyle took my intensive training back around 1993. After that program, he went back home and the next day stood up in front of his class and told his students to forget what they had learned the first part of the semester. ... They were starting over! ...
With MY information as the New Foundation for their training.
Now, Kyle is a VERY smart, educated and motivated guy. He is one of THE most experienced and thoroughly dedicated therapists you can find ANYWHERE.
He might well have figured much or all that stuff out pretty soon on his own. But you know, TO THIS VERY DAY, there are many thousands of therapists across the country who've been doing the old stuff, the old ways, for many years, and have NOT figured it out ... yet. ... If they ever do.
Kyle Wright says I changed his life. ... And I'm hoping to change your life. ...
But you know what? In doing so, YOU will change MY life. Ideally, it's a never ending cycle of exchange. That's why some teachers say the person who learns the most in a classroom is the teacher ... IF they are paying attention and actually participating in the process. ...
Standing on the side lines, or the front of the room, and pretending you are not part of the educational process, is a sure way to lose your Edge as an instructor.
Heck, human beings had meat and bread sitting on their tables for centuries before anyone got the idea to put them together and make a sandwich! Now, a sandwich is more common than almost anything.
But HOW MANY people saw bread and meat next too each other, day-in, day-out, for YEARS, for DECADES, before someone "saw" a sandwich in their mind's eye? And then had the audacity to actually MAKE a sandwich?
How any people have subconsciously noticed things about the human body and mind, or anything else, that never rose to their conscious mind? And we've all heard of or know people who had a GREAT idea but did not act on it. Then years later, someone else did.
What we THINK is obvious today was not always so obvious to anyone else.
A Modern Evolution In Yoga
and with Yoga-based, Hands-on Bodywork
Hundreds of thousands of hours of "postural yoga" or "conscious stretching" had been done on several continents before Joel Kramer put "mental yoga" together with "physical yoga" in a unique way. He came up with a new form of "conscious postural yoga" or "introspective postural yoga" as I am calling it.
He did that integration back in the 1960s and was teaching it in the 1970s when I met him and took his one-month intensive training on a small island off the coast of British Columbia, Canada.
Joel's pioneering innovation was in great part stimulated by a recorded talk he heard by Jiddu Krishnamurti (JK) (whom some call the "anti-guru" from India) who came from India to teach in the West. JK was known for challenging and often dismantling many of the teachings and assumptions of the "gurus" from the Far East.
Joel Kramer applied JK's method of self-observation to physical yoga postures in ways that had not been taught by the Indian yoga masters or gurus. Joel transformed the way yoga was perceived and practiced in America. Joel's advancements were so revolutionary he is referred to by many people as the Father of American Yoga, and the First American Yoga Master.
(Not the first American to do yoga here, but the first to do this uniquely American, integral, evolutionary version of yoga.)
And another of my instructors, Daniel Blake, (my primary teacher in structural bodywork) had the audacity to go up against the great Ida P. Rolf and say her ideas about fascia, among other things, were not so accurate, even counter-productive. Daniel had been trained and certified by Ida, and kicked out of the Rolf Institute by Ida, for challenging some of her basic ideas.
Yet both Joel Kramer and Daniel Blake became ground breaking, leading edge innovators in their own fields. ... And I had the great fortune to study with both of them in their (relatively) early years of development.
But you know what? I had to go up against some of their ideas about ME to develop MY ideas. If I had listened to them and what they were teaching without pause or consideration, I might not even have pursued yoga and bodywork at all as a career path.
Both Joel in 1976 and Daniel in 1982 suggested I reconsider my ideas about being a yoga teacher then bodyworker. They apparently had BIG doubts about my abilities in those areas. ... WHAT if I had listened to them? ... WHAT if I had trusted my teachers more than I trusted myself and my own sense of who I was and what I could do?
I don't really know why. Maybe I just did not fit the prevailing model of a "wholistic guy"? I was NOT of the counter-culture. I did NOT smoke pot. I was NOT a hippie. I had NOT hung out at Haight-Ashbury in San Francisco or been to India. ... I was a construction worker from the south suburbs of Chicago, NOT a place you'd expect much in the way of "enlightened" thinking or social change. ... But somehow, I ended up in Joel's and then Daniel's courses. ... And I was paying attention.
I think what saved me was my Dad was somewhat like them ... and NOT like them. Dad was always seeing things VERY differently, and more objectively and accurately, than anyone around him. I witnessed this often, even at an early age.
Dad had NO degrees in architecture or engineering. Yet he would be arguing, for example, with a degreed & licensed architect and engineer about some construction problem. Yet I could see, even at my young age, that Dad was correct and these educated, certified & licensed guys were NOT correct in what they THOUGHT they were seeing.
This contributed to my willingness to challenge authority, to see things differently than the "experts" or "commonly accepted wisdom" was.
(You can read more about THAT aspect of my development at www.dsl-edgework.com/about-dsl/)
Yoga & Bodywork Are Like Hand In Glove
Receiving my very first bodywork session EVER was with Eugene Donaldson, a man who went on to become co-founder of Educating Hands, a very successful & respected massage school in Miami, Florida. Yet in that very first session, Eugene was pushing so hard with his elbow in my shoulder muscles I could barely tolerate the added pain.
His therapy was hurting me a LOT worse than any discomfort or pain I was already in. But when he was done with me, I noticed that my shoulder DID feel "better" of sorts. Much looser and more free to move.
Yet I immediately started thinking of Joel Kramer's principle of Playing The Edge, of going up to but NOT into pain. ... It worked extremely well in yoga. Why not in bodywork?
I started talking to Eugene about this, and we started doing it in subsequent sessions.
I saw the meat, and then the bread, and then, in my mind, I saw the sandwich!
For me, Yoga was the Hand, and Bodywork was the Glove. (For YOU, it might be the opposite, or some other analogy all together.)
But what if I had just believed Eugene and that bodywork had to hurt to work, as he had been taught by HIS teachers? ... What if I had NOT seen the sandwich?
And another aspect developed when I was doing bodywork trades with Eugene (this was way back in 1977, BTW) was Joel's teaching about using yoga, and by indirect implication bodywork, as "tools" with which to sink the mind down into the nerves and muscles, giving us MUCH deeper and wide-spread relaxation and relief in the body. And more complete body-mind integration and self-awareness.
Remember from up above Kyle Wright and his schools?
I bet those many thousands of Kyle's massage school students are FAR better practitioners today because of what I taught him, and Kyle's willingness to see "what really was" and change course, in a BIG way, in midstream. ...
Here's what Kyle said about my work:
"Through my years of experience in clinical practice and taking over 100 seminars in bodywork, I have found The DSL Method to be the missing link toward a greater understanding of human physiology and chronic reflex pain patterns. I endorse and highly recommend taking a course in The DSL Method."
Kyle Wright, L.M.T.
School of Advanced Bodywork
Asheville, North Carolina
Kyle been thoroughly exposed to a LOT of the prevailing paradigm of the time. Yet he opted to go substantially against that paradigm. That required some courage on his part, you know.[Here's that Question again! ...]
SO ... the Question I have for YOU is ... Are YOU one of those people who's willing to go against the grain and to Think Differently? And not just be willing to look at new ideas, but take a long look at yourself and BECOME one of those Leading Edge Thinkers & Innovators?
If you're not so sure, what's holding you back?
And YES, you can be "nice" about it. You don't have to be mean or make people feel bad, as I inadvertently did a few times. But that was NOT my intention. I just wanted to teach people what I had learned. Frankly, I did not realize how much some people would resist the "new" ideas.
So if, for example, you see the possibilities of integrating yoga AND bodywork principles into your practice, and using those as springboards and venues to discover new things, then I want YOU in my new program.
Even better, if you're up for expanding your knowledge into the realms of Whole Health Principles & Practices and Aging Elegantly, you're even more of a candidate for this program.
We'll be working with yoga and bodywork in an Overall Context of Whole Health Principles & Therapeutics. That's the Bigger Picture, the Greater Context, that will help you become a most trusted resource, a most valued counselor, to your Clients.
Definition of a CLIENT from Webster's Dictionary: One who is under the protection of another. ... A much higher state of relationship than "customer" or even a "patient."
You become the Go To Person for your Clients in a number of matters. NOT to replace their doctor, but to help them have a better view of the Big Picture of Health Care and their options when they have to make health care related decisions.
And NO, you don't have to become a yoga teacher and teach yoga classes if you don't want to. Or if you are a yoga teacher, you don't (necessarily) have to become a bodyworker.
You can use yoga one-on-one and in direct conjunction with your hands-on bodywork practice if you want. ... Or, you can just apply the principles of yoga to your bodywork practice.
Conversely, yoga teachers who want to have a superior understanding and skill level in their group or classes will benefit greatly from knowing how BIO-Structural Bodywork works at a deeper, more intimate level.
But if You were offering yoga therapy to your Clients, you'd have a distinct advantage. With your expanded knowledge and experience as a clinical massage therapist and/or bodyworker, you'd be ver likely to provide superior results for Clients.
And my bodywork Clients who did their custom designed yoga series at home got far better results than those who did not. And they were able to maintain their results, as well.
The whole idea is to free your mind to explore new possibilities & applications, and not feel stuck in the way other people have always done things. THAT is a great part of what yoga is, the freeing of your bodymind to explore new possibilities and deeper realities within your own self.
Although for bodyworkers, teaching group yoga classes might be a GREAT, low cost way for new people to check you out and see what you're made of. And what you know. And what's different about your approach. ...
If necessary, you can eventually hire and train someone to take over teaching those classes if you get too busy in your treatment room. It's outsourcing, you know! ... Or maybe IN-sourcing if you hire them as an employee. ...
But great classroom yoga teachers often have excellent relationships with their students which can lead to other things ... such as hands-on therapy. ...
And if you have "something extra" in your classes, you don't have to charge the "commodity (cheapest) price" for yoga. Although if it brings you more business, you don't necessarily have to charge top dollar, either. Think of it as getting paid to do marketing. ...
... Something to think about.
Old & New Paradigms of Education:
Recreate the Old
Leap Ahead from the Old
But I do recommend you look at the principles of physical, mental, and relational yoga and see how they apply to and can change the way you practice hands-on bodywork. We've only touched on a few here, and there are more.
(There are several other Philosophical Principles I rely on to keep my focused on what's important. You'll learn about those, too.)
But also, there have been many times where I just showed a person a few stretches, and did NO hands-on work at all, and they got a LOT better VERY fast. A few decided they did not need to have the surgeries they were contemplating or even scheduled for. ...
With NO hands-on work at all. ... That could do a LOT for your reputation!
If you are doing your marketing & public education right — and we WILL be talking about all that a LOT in the program — that can only help your practice in the long run.
Now, please feel free to ask me about how to apply yoga principles to bodywork. And vice versa.
And if you want some ideas on making a sandwich, or discovering one, I might be able to help you there, too. But ... this upcoming training is . . .
A ONE TIME ONLY Opportunity
This is a ONE TIME ONLY Opportunity for TWELVE (12) People (ONLY) to have direct access to, and a personally tailored Group Training AND Private, Personal Coaching Program from a Leader In the Field and Innovator in both bodywork and yoga therapy ... and do so at a VERY UN-reasonably LOW cost to You.
The EXCEPTION to this is because Kyle Wight's Students know more of what I do than most therapists in America, if enough of Kyle's former students apply, I will create a separate program for them. That's based on the idea that they are already using some of the principles, and we can start from a higher level of understanding and skill.
Most importantly, this training will be CO-Created with and by YOU.
DSL (that's ME, David Scott Lynn) will work closely with a minimum of 8, maximum 12 People, including YOU, to design a training directly, specifically addressing YOUR needs & objectives, where YOU want to go in Your Life & Profession, combined the needs of the GROUP as a whole.
Yes, it will require quite a bit of focused work on my part to individualize the training as much as possible within the group. I cannot just teach what I used to teach.
But You & I are going to see how far we can take this process.
A major focus will be designing your Yoga or Bodywork and/or Massage Practice to support Your Personal Objectives and Your Life & Work Style.
Now, I should say, this will take LOT of work on your part, as well as mine, to implement what You & I develop for You. This is NOT a "done for you" process. This project is for those who will take action to better themselves.
I will help as best I can. You and I will develop or clarify your Vision, we well develop your Strategy, and create a list of Tactics to get you where you want to go. We'll also find each of you and Accountability Partner in the group who will help keep you on track, along with your weekly private, coaching calls with me.
But for the low cost of this training, I hope you realize YOU will have to do most of the actual work. You and I and the other Participants will do our best to help you create the best strategy that suits who YOU are, and what's best for You. ... Yet YOU will take the action and implement the tactics.
One Element of this process will be discovering your "Leading Edge" over your competitors, but in ways that bring every one of your competitors UP with you (IF they're getting with the program). You might well become the Go To Person who takes care of their Tough Cases, but in ways that support their practices too. And as a result, they might well become great referral sources for you.
COMPETITION ... means, literally, "to seek together." ... Competition is NOT necessarily "cut throat" or "negative." You can SEEK to stimulate healthy, positive competition, seeking the best therapeutic and business practices TOGETHER with your fellow therapists.
No, you don't have to "destroy" the competition! ...
You can make them into your allies!
Yes, as more businesses are discovering today, you can "compete" in a collaborative way that brings everyone UP, not the others down. If YOU want to be the person who sets the new, higher standards of quality and service and positive competition in your area, it is better to work with your "competition," not against them.
We'll discuss all this in greater detail elsewhere if you decide to look more deeply into this offering. But part of your own "Leading Edge" will be in your offerings of a wider range of closely related insights and services in your work, in your yoga or bodywork practice / massage business. I believe the combination of a day-to-day yoga routine plus a highly customized postural yoga process directly related to your Client's present condition, all highly integrated with your hands-on bodywork process, gives you that Edge. ...
(One of the "secrets" of creating dedicated Clients is that every time they do their customized yoga routine, who do you think they think of? ... The person that designed and taught it to them, of course.)
The Therapeutic Components of the Training
Please take a look at this Mind-Map to see what's in the 12 1 Modules of Your Training. Click on the image to see a larger view . . .
How The Training Works
The main training material will be delivered to you over the internet in video, animation, text and whatever is most appropriate.
Yet you'll ALSO be talking directly to me, DSL, over the phone or (preferably) Skype EVERY WEEK — or more often if necessary — for the duration of the 12 module program, voicing your questions, needs, concerns and interests, causing me to design the contents of each module to most closely address issues YOU and your fellow participants most highlight that week.
I prefer Skype because much of the New Marketing is over the internet. So if you are not already, I want you as comfortable as possible working on the internet.
For Example, I've been doing on-line consultations with therapists I've trained, including postural evaluations, via Skype. If you have any doubts at all about your postural evaluation skills, we can handle that through Skype. (I am looking into other on-line systems, but Skype has worked well enough so far.)
What's My Motive For Giving YOU So Much For So Little?
Why am I doing this in such a customized, detailed fashion? And at such a low price?
Because for one thing, I want to see how much of my work can be taught over the internet. And if there is any material really needing to be taught in person, I want everyone who shows up to to a physical location to know all the basics already, to have already been applying the basics in their work.
That way, in-person training time (which will, if it happens, be a separate program for an additional charge) will be targeted to the most necessarily in-person work.
But don't worry. I have people who've reported to me their practice was transformed just by reading several of my blog posts. You WILL get a LOT of VERY relevant value even if we never end up in the same room, or even state, or country, together.
I know, of course, what of my material needs to be known, and probably taught, in the Big Picture. But I don't know what you know. So discovering you needs & wants, customizing the material, and adding the subtleties and nuances YOU need to round out YOUR personal education, and taking account of what you already know, will be a major focus here.
That's one reason we need to talk before you actually sign up. I want both You & I to be sure I have something to offer You.
This is simultaneously a Collaborative Group Training program, AND a One-on-One Coaching program, combined into one. Yet this OneTime Only (at this price, anyway), group course will only cost what a reasonably priced on-line course would cost, without any of the personal interaction and private coaching. ...
Essentially, you're paying half off (or a lot more than half off, actually) for Private Coaching with me, DSL.
And there will be a Private Forum where members of the group (that's YOU) can interact with each other and me. You can ask questions, give feedback, provide suggestions. ...
You'll be helping design the very Direction & Content of the program for your own benefit and that of future participants in later programs. But those future participants will not have the benefit of private interaction & coaching from me without paying at very least double the cost of this program.
And you will be directly contributing to upgrading the scope and quality of the profession as a whole.
WHY This Program, Now?
SO ... Here's the Big Problem (or more accurately, several problems) we'll be solving with in this program:
1.) The massage and bodywork therapy profession is getting VERY "competitive" but not necessarily in the positive sense I described above (to seek together). There are SO many new people graduating from massage schools today, it's quite difficult for the average consumer to figure out who The BEST Practitioners are. It's almost like there's now a massage therapist on every fourth corner in the average big city now.
So HOW do YOU distinguish yourself from the rest of the pack?
2.) Prices for therapy are going down, in some places a LOT. To be honest, that is a NATURAL RESULT of TRUE free-markets and human progress. New Things are invented but usually cost a lot of money in the beginning, and are not accessible to the average, middle class or poor person, at least not initially. One of the benefits of wealthy people is they can afford to experiment with the next new thing because those things are usually very expensive, and out of the reach of the common people.
But as new competitors come into the marketplace providing the same or better product or services, and improving the quality of the product or service, and the supply of it goes UP, then prices generally go DOWN. ... Eventually, the price goes down afar enough that the average person can afford it.
Just think computers. A few decades ago, ONE computer took up an entire room and was VERY expensive. Today, the Smart Phone you have in your hand has more computing power than the President of the United States, or the astronauts on the way to the moon, had access too.
That's what happens in free markets. Quality goes UP. Availability goes UP. Features go Up. Yet PRICES go DOWN.
That's just the Natural Way it is, due to Human Nature and the Laws of Supply & Demand.
(But then, some people try to invent ways to resist nature, and try to keep their prices artificially high with things like having the government protect their market by making it harder to become a new provider. That was the MAIN purpose of state licensing of medical and legal professionals, as the AMA (American Medical Association) and ABA (American Bar Association) have openly admitted.)
The Other Way to keep prices & fees higher is to keep improving and expanding your service, to make yourself increasingly valuable to your Clients or Patients. This process of continual renewal and improvement never ends ... or until the society goes into decline.
That is a major motive of mine, to make sure YOU are deepening your quality and expanding your services such that you become increasingly valuable to your Clients & Patients. THAT is Nature's Way of keeping your fees high.
And this is why You & I will be looking into Time Binding, a philosophical perspective developed by one of Ida Rolf's primary teachers, Alfred Korzybski. (Ida was the founder of Rolfing, or Structural Integration. Korzybski was a theorist leading people like Ida Rolf to decide that fascia was a primary target of therapy.)
3.) "The Profession" has not focused sufficiently on education of, and marketing to, the End Users, the Health Care Consumers, The Public. ... Yet THEY are the most important people!
Too many therapists have been hoping licensing would make them more acceptable to the medical establishment and get more referrals from doctors. That works with individual, more open minded doctors. But NOT the medical establishment as a whole. (Not yet anyway. But THAT is an entire conversation in itself.)
So most of the general public still have NO idea how much properly applied, therapeutic, hands-on work, or conscious, therapeutic stretching, can solve SO many problems, even problems many if not most therapists never thought of being able to help before.
So HOW do the consumers, the end users, find out about the profound impact YOU can have on their bodies? ... Or for those therapists with problems who've not been helped, how can YOU help them?
We'll be looking closely at ways for you to make that happen, as well.
4.) The Profession has focused more on trying to impress legislators and doctors rather than the ultimate end users, the Clients & Patients, the ones who'll actually benefit from, and probably pay for, your therapy.
HOW do you find those specific people who need YOU the most? ... And YES, you might have to step outside your "comfort zones" here, but that is one aspect of how anyone gets ahead and rewarded as such.
But the Group and I will be your Support People to help you get through it!
5.) On The Other Hand, most massage schools today do NOT appear equipped to educate, or even KNOW, how profoundly hands-on and yoga therapy can solve SO many problems of the neuromuscular & myofascial systems of the human body. ...
One thing, for example, that drives me CRAZY is how often I've talked to a therapist (or read a comment on social media like Facebook) who was having the all too common hand, wrist or arm pain from their own work. When I asked them if their massage school teacher had helped them, most of the time they said NO!
Yet rarely have I run into someone I could not help with such issues with relatively simple tension release techniques, either manual therapy or my specially modified approach to "yogic stretching."
So WHAT is going on there? The answer is many massage teachers, and a lot of therapists, just have NO idea just how much hands-on therapy can do, nor how to do it.
SO ... How do YOU position yourself to be come the Go To Therapist in your region such that OTHER therapists perceive YOU to be THE Expert on the most significant soft tissue issues?
WHAT would that do for your Referral Base?
6.) The average professional life expectancy for a significant percentage of massage & bodywork therapists is, for some, abysmally low. Due to soft tissue and joint related "breakdown," too many must leave the profession after even only FIVE years. ... Some even less.
Yet these injuries are not only avoidable, but relatively easy to "fix" too.
How do YOU become the "fix it person" for other therapists?
AND helping stop the rise in yoga and stretching injuries opens markets for working with yoga teachers and personal trainers.
AND with exercise related injuries too?
What would happen to your Referral Base if you became the Go To Person for the local yoga teachers, fitness coaches, and massage & bodywork therapists?
7.) Many injuries arise from yoga and stretching, or exercise and fitness related issues. These problems are also, for the most part, unnecessary. Especially when you consider how many human beings — including me — solved major health issues by doing relatively simple yoga postures.
I teach a NO "Pretzel Yoga" approach to Yoga Therapy ... which you'll be learning in the program.
WHY do some people get HURT by yoga or stretching, while many others get helped? And why is it that some of THE MOST highly trained yoga teachers on Earth, ones who believe that "proper alignment" in their yoga solves all problems of risk, are getting SEVERE injuries?
There is a Major Opportunity to become THE therapist most trained to help other therapists and yoga & stretching teachers & coaches recover from significant health issues.
Establishing close relation with local yoga and fitness studios and practitioners can become a large referral base for you.
8.) Self applied yoga therapy & hands-on techniques, such as with massage tools, can be critical to maintaining the health status of the massage / bodywork practitioner, and their Clients too. ...
You could be teaching workshops or private sessions on self-treatment with a variety of massage tools. (I'm often amazed how little creativity the videos on these tools demonstrate.)
I could of course go on and on here, but I think you get the idea. There are many areas of opportunity for the well-trained therapist to set themselves apart as the Go To Person, THE Leading Edge Practitioner, in their region.
And it exposes you to opportunities for getting to know Spheres of Influence whom can help you find more Clients.
9.) And Oh Yes! If you know the medical language well enough that a neurologist or orthopedic doctor can tell within minutes that you know your stuff, and do so in THEIR language, how much do you think THAT could help?
While I am not big on moving the whole medical profession, I know there are many individual doctors that would be more than happy to understand what you can do for them and their patients.
That's one reason to know concepts such as what I call C.E.M.&.N.T. or Chronic, Excess Muscle & Nerve Tension & Stress. That gives the doctor a pretty specific idea of what he's dealing with if he's dealing with what you can do for his patients.
And if you can explain it in neurological and physiological terms (rather than some flowery lingo that makes them roll their eyes) you can get their respect much faster.
And sometimes, just knowing the Right Lingo — their lingo, the right things to say — can open important doors.
THE DSL BETA PROGRAM
So, should you decide to get on board with me, DSL, here's what's going to happen ...
1.) If you have a strong suspicion this program is for YOU, we will schedule a (preferably) Skype call (although a phone call will work), and talk for 30 minutes to an hour or so. (I'm NOT going to be "watching the clock" here.) At this point, we're just getting to know each other and finding out whether this is a good opportunity for YOU, or not.
The main purpose of the call is to find out if I can be of any assistance or help to YOU.
And of course, I need to know if you're the kind of person who can benefit from what I teach.
This first call will be about You and I getting to know each other, and what we BOTH want to get out of this program. But what *I* want is for YOU to get the most out of what I have to offer, so the call will, of course, definitely be skewed in your direction.
(I think the benefits to ME of YOU having a Great & Productive Experience should be pretty obvious! Some of the best marketing is testimonials from very happy Clients and Students.)
We will find out whether we are "on the same page," and whether we can work together. I want to make sure you need what I'm offering, and that you are very SURE I can provide it. ... And yes, I am looking for people who truly want to excel and go beyond what they learn from me, not just get a new "to do list" of treatment strategies.
I don't do well trying to teach that way.
Yes, there are some "formulas" or "equations," so to speak. We'll be learning those. But this is about understanding the underlying & applying principles, NOT just memorizing that "If 'X' is here then Press on 'Y' over there."
2.) If we decide YES, this is the program for you, you will at that point make a small down payment (most likely $275) to my PayPal account to lock in your position in the program. We will also immediately schedule a second Skype call for as soon as you have the time.
Here, we will get down to work and start developing your plan as to how you are going to learn and apply the materials I have to offer.
One reason to go with Skype is most, if not all, of the DSL BETA program will be delivered on-line. I'll also be encouraging you to use on-line tools and access to develop your business potentials and for working more closely with Clients and other practitioners whom might be referral sources for you. Therefore, it makes great sense to get on board with and learn about the on-line technologies as soon as and as much as possible.
And if you are not already comfortable with the technology, I will help you do so.
3.) The Other Purpose of the second call will be for us to get VERY specific about Who YOU Are, WHERE you want to go in life, and what your business model needs to be to get you there. ...
This will be much like a Life & Work Coaching Program, so I'll be taking a LOT of notes on this one.
My Objective for this second call will be for YOU to have a MUCH better picture of what's possible for You in Your life, and how you are going to get there. We are going to, as much as possible on that second call, lay out a Game Plan or a Blueprint of how you will design, or redesign, or enhance, your business for the objectives YOU have at hand. ...
Yes, it will most likely change quite a bit over the course of the program. But we need to start somewhere.
We'll also be discussing how you will best utilize ME.
I'm known as an Idea Guy. And in great part my job will be to help you generate ideas of what's next for you and how to do it, or get done what you've been trying to do but hasn't quite worked out yet.
4.) At the same time, I'll be asking and discussing with you what materials — what knowledge, insights & skills — needs to be presented in the therapy component of the training program to give YOU the hands-on skills and knowledge necessary to BE a Leading Edge Therapist in YOUR region.
To be honest, you've probably heard that some of us "teachers" have a great fear that everyone already knows what we know, and the potential student really does not need what we are offering. Hopefully, any doubts about THAT — for either one of us — will have been handled in that very first call, before you sign on to the program.
We'll be developing both your model of therapeutic training & practice, but also your bodywork & massage business training. We want your "massage business" and "bodywork practice" models to support your life & work-style objectives.