Are You a Massage / Bodywork Therapist?
Or a Yoga Teacher / Therapist?
Or Other Form of Soft Tissue Therapy
and/or Exercise / Stretching such as
Physical or Occupational Therapy?

Are You a Health Care Practitioner Looking For Ways To BE On The Leading Edge of Your Profession? And to Expand & Deepen Your Therapeutic Insight,* Skills & Knowledge?

* The world is over-flowing with information.
What we need more of is INSIGHT!

Are You Looking For Ways To Increase Your Value To Your Clients and Prospective Clients, and Grow Your Practice? And Maintain Your Fees or Increase Them?

Does It Appear An "Evolutionary Integration" of Clinical Massage & Structural Bodywork with Modern Postural Yoga* Is A Part Of Your Future?

AKA: Conscious B.E.S.T. ...
Breathing, Exercise & Stretching Technique

Especially if it was all based on a Wide Range of
Whole Health Principles and Practices?

AND if it's all Grounded in Modern, Scientific Principles, most of which are well accepted by Modern Medical Research?

Then This Might Well Be THE Place For YOU!

And By-the-Way, when was the last time you participated in a training specifically designed FOR YOU by ASKING YOU what you needed and wanted before the training even started?

More on that later.

How Do YOU Become THE Leading Edge Innovator
& Practitioner in Your Area, Creating a Clinical Massage / Structural Bodywork Business Supporting Your Objectives in Life & Therapeutic Practice?

And Earn the TRUST & LOYALTY of Your Clients
... and the FEES that go with it?

Let’s Face It …

Unless You‘re Already A Leading Edge Therapist,

The Economics of the Bodywork Business Are Not What They

Used To Be. And WE Are Going To CHANGE That for YOU!

With hundreds or thousands of new massage therapists coming onto the market, the Laws of Supply & Demand coupled with the Principles of Business & Marketing, say that with very rare exceptions, no matter how “good” you are, you’ll probably have to do some things different then others to gain or maintain the levels of income you need and desire.

Even the BEST of therapists can have appointment slow downs if they do not keep in touch with their Clients, keep finding new Clients, keep reminding them why the cheaper therapists down the street aren’t probably their best investment, and how massage therapy and bodywork are long-term investments in their health & well being.

Of course, it helps if YOU believe all that too!

So here are the Big Questions:

HOW Do You Give Greater VALUE to Your Clients?

HOW Do You Become a Most Trusted Resource?

HOW Do You Become the Best Choice Among All Others?

… And Receive the Rewards for Doing So?

My answer to those questions is summed up in this Question …

What is it about YOU, making you the Best Choice among all others in your area?

Why should a potential or existing Client only consider YOU as their preferred and trusted massage / bodywork therapist?

And why is it important for them to continue engaging your services as an on-going Client?

If you can answer those questions with a great degree of certainty, and can back them up, you have a far better position in the marketplace than most of your competitors. …

And it can be friendly competition, by-the-way. It doesn’t have to be ruthless. In fact, proper cooperation with your “competitors” could be good to great for everyone involved. … More on that later.

Introducing the DSL 3.o BETA On-Line Clinical Massage

& Bodywork Practice Enhancement Training

DSL: Dynamics of Self-actualized Learning

3.0: Third Generation of the Therapy System

BETA: First Time, Ground Breaking

You can read an in-depth description of the thinking behind this program HERE.

OR, you can dig right in and see what this program involves, and what you’re going to get out of it, below. … So Please Keep Reading …

What You’ll Be Doing & Learning in the Program:

✔︎ First & Foremost, we are going to create for You a clear, concise statement as to why and how YOU are THE BEST option for your Clients and Prospects in your area. This might take some time to construct (unless you’re already really clear on it).

But it will be an Authentic Self Statement of who you are and what you do, and a Critical Centerpiece of your Business & Marketing Efforts. It will be the Organizing Force of most of your professional actions. It will include your Vision of what a Superior Practitioner is, and how to be Preeminent in your field.

Too many people, most people, do NOT do this step. For one thing, it is NOT as easy as it sounds. Yet those people who do it get superior results because of the clarity they bring to all their interactions. … This is NOT a “mission statement,” BTW. Yet it does include the question of WHY you do what you do, and what drives you. It is somewhat like a roadmap for you.

You will also be getting Very Clear on who your Preferred Clients are. You’ll know what kind of therapy you want to do, under what conditions, and who for. And you’ll be more able to focus your marketing efforts and find the people whom are the best fit for you, and you for them.

This is where your Best Self meets your Best Clients. Some of the greatest marketers on Earth call this “Spiritual Marketing,” because you really have to get to know yourself at a deeper level, and you’ll get to know your Clients at a deeper level, too. Sometimes better than they know themselves. And because of that, you’ll be of much greater service to them.

And they will know it and feel it.

✔︎ Second, the Program will be devoted to setting you on the path toward actually BEING or BECOMING the person described in your Authentic Self Statement. As the program goes on, you might find your statement changing, and that’s okay. We’ll be figuring out what you need to Learn, Know and Do, what Skills you need to develop, to manifest your Authentic Self.

You will probably NOT get the whole way there in this 12 week program. Yet you will have a clear picture of your path and what you need to do.

We’ll also work on writing your basic marketing pieces to include and embrace all those elements. (I’m hoping to do on-line, Skype interviews of each participant you can use on your website. No website, you’ll have one at very low cost if you want. I won’t make any money on that, BTW.)

✔︎ Third, when it comes to Clinical Massage & Structural Bodywork, you’ll learn the highest level of knowledge, insight, and skills I’ve developed over the last 40 years of research, practice, innovation, and teaching. The idea is A.) you will have Superior Knowledge & Skill, making your therapy strategies more refined; and B.) you will be able to explain these things to your existing Clients and possible Prospects in crystal clear language and concepts they can understand; and C.) explain your work to therapists & physicians in the medical, osteopathic, naturopathic, or chiropractic world, in their terminology.

One of MY goals is to move you toward being able to sit down with a neurologist and within a few minutes let them know that you really know what you’re talking about. And that you will be good for their patients.

Part of this is to discover the various little known gems of knowledge & insight that will set you apart as The Expert with unique and useful knowledge. Ideas such as why great posture is NOT usually a matter of strong muscles. Or how sit ups cause pot belly & love handles and put stress on the spine, rather than support it. How abs of iron and buns of steel can lead to backs of pain. How too much “fitness” can be bad for your health. Why No Pain means MORE Gain. Why much “weakness” is actually “pseudo-weakness,” and does NOT usually require strengthening to fix it. Why hard muscles are not (necessarily) healthy muscles. And so on.

You’ll be said a lot of stuff to people they’ve never heard before, and it will make sense to them. And of course, they will remember … YOU!

More importantly, your insights into why these ideas are true helps people be healthier in multiple ways. And of course, when they think of things like their posture, stretching, or exercise, who do you think they’ll think of? Especially when they discover what you’re saying to be TRUE and it WORKS!

This Program will include:

► Nature & Physiology of C.E.M.&.N.T. (Chronic, Excess Muscle & Nerve Tension & Stress),

► C.E.M.&.N.T. as the THE Primary Object of neuro-musculo-fascial & structural therapy.

BodyMind Breakdowns: How C.E.M.&.N.T. impairs healthy body functions

Body Mechanics & Self Care Techniques

Advanced Structural Anatomy & Functional Kinesiology leading too ...

BIO-Structural Balancing & Postural Assessment

Physical Sciences including Structures such as Hydro-Tensegrity Structures

Physiology & Neurology of the Psycho-Neuro-Musculo-Fascial system

Principles & Techniques of Psycho-Muscular Release & Relaxation

► A Range of Pathologies (such as Scoliosis) and how to work with them

Integrating Postural Yoga Therapy into a Bodywork Practice

► A Western Approach to Physical, Mental & Relational Yoga & Mindfulness

Elegant Aging / Anti-Aging with Whole Health Principles

(My Objective here is to set you on the path to being the MOST knowledgeable person in your area on how all bodywork, yoga, and the human body work and breakdown. You might not master this material in the 12 weeks. But you will know how you’re going to get there, and be well on the way. The more you know how the human body works normally, the better you’ll get at knowing how to work with C.E.M.&.N.T. and resolve Bodymind Breakdowns. … Unfortunately, not all people learn this more scientific stuff as quickly as others. If anyone needs further education here, we can accommodate that in a future program or private tutoring.)

✔︎ Fourth, both as a group and 1-on-1 with me, we’ll work on developing your ability to Communicate & Market your work to your Existing Clients and Prospects. We’ll support each other on developing clarity of our messages and explanations to Clients and Prospects. This will include creating the Memorable Phrases you’ll use to get your Clients thinking about you whenever a health care issues comes up.

✔︎ Fifth, all through the program, we’ll be looking for opportunities where we can all, be it individually or collectively, work to literally move the Clinical Massage & Structural Bodywork field ahead. We’ll be looking for ways to expand the market, increasing the number of people who use massage therapy as Clients. We’ll look for ways to get our work into hospitals and clinic settings, but do so in ways where we are not just low wage laborers. That one might be tough, but there are massage and even yoga people working in those environments.

✔︎ Sixth, I will, especially in our weekly, 1-on-1, Private Coaching sessions, be supporting You in seeing yourself as a Leading Edge Innovator, an Expert in the field, an Important Resource to your Clients & Community. One way to look at it is, if all of a sudden YOU were teaching this program, what would you do? What would you say? How would you do it?

(One of the philosophical precepts I work under or live by is Time-Binding. That’s the idea that every generation has the opportunity to help the next generation start out at a higher level. If I’m a good time-binder, my objective is for YOU to become better at what I do than I am. Of course, that means I have to keep getting better, too., if I want to stay relevant and useful to society.)

✔︎ Seventh, one night a week, I’ll do an ope Q & A session. We’ll get started, and I’ll answer any question I can, as long as we are not going to cover it in depth later in the program. I won’t stop until you all run out of questions!

Here’s How The Program Works …

1.) You will fill out a questionnaire to see if you are a good fit for the program. One question will be whether you are okay with using technology, or willing to learn, which is important to the program.

2.) You and I will have a 30 to 60 minute Skype call to discuss whether what I’m offering is of great value to You (or not), and that we can work together (or not). And I need to find out whether I have enough material to offer you. (Maybe you know everything I do already!?!?)

(I’m NOT going to try and sell everyone on taking this program. The last thing I want is unhappy people. You’ll also be selling me on YOU being in the program.)

(Installing Skype is easy, and will make the program go smoother. We can talk by phone, but it’s not the same.)

3.) If we decide it’s a GO, we will schedule a longer Skype call. You will then deposit $275 in my PayPal account to get started.

4.) First Skype Call: This is where we will start the Coaching aspect of the program, including starting on your Authentic Self Statement. It will most likely go one to two hours, possibly more. This will help me target tailoring the rest of the program to include what YOU need to get out of it. … If I don’t think I can help you with certain things, I’ll let you know, then give you ideas how to solve those problems I’m not so good at.

If we do not reach the 8 person minimum, I reserve the option of canceling the program. At that point, your $275 will go to Private Coaching with me, and I will give 8 to 10 hours of Private Coaching & Training time over the following few weeks. That means you’ll be paying only about $30 per hour for my time. I’m taking that risk because I know this is an ambitious program, and we might not find the necessary participants.

And you will learn a lot just from the one-on-one programs.

5.) We’ll do a weekly, private coaching Skype call until the program starts, and you will continue to have a weekly coaching call for the entire 12 week program. So you might end up with several extra hours of private coaching, depending on how long it takes to get the 8 participants!

I will admit there’s a marketing strategy there I didn’t even figure out till after I set it up this way, and something to learn from when we design YOUR marketing. Since this is a first come, first served program, you want to get signed on as soon as possible. But in return for doing so, you’ll get more time working with me privately. I think that’s a pretty good deal!

6.) Once the program starts, each week will be an on-line seminar (called a webinar) teaching the core material for the week. It will most likely be 2 to 3 hours long. And after I provide the material, I will stay on the line until all questions are answered on that topic. (This is separate form the weekly Q&A.)

7.) Each week, there will be another webinar where we will work, as a group, on the whole marketing and communication aspect of your business, including getting group feedback on your Authentic Self Statement. Think of this as a MasterMind program.

8.) Once a week will be the additional Q&A Session. It will be open format where you bring all your questions & concerns to me and the group.

9.) As an option, I will do Skype Consulting Calls with You and any of your Clients, should you wish to do so. These have worked out very well in the past, and Clients feel like they get a lot of good information and insight into their situation. And they pay for the consultation. (I will charge $30 for a half hour, $40 for 3/4 of and hour, $50 for an hour.)

To take better advantage of these, we will get into my system of postural assessment very early in the program. You’ll set up a plumb line — if you don’t have one already — and we’ll do the evaluations right over Skype. This might be tricky if you are tight on space at you facility, but we’ll do what we can.

• The weekly fee for the program will be $75 (Xs 12 weeks). That’s a total of $900. With the initial $275, that’s $1,175 Total. Basically, you’re either getting the one-on-one coaching for free, or the training for free, depending on how you look at it. And even at that, you’re getting them for a great price compared to what most good consultants and trainers charge.

FYI, the reason I’m charging such a low fee is this is the FIRST time I’m doing this program like this, and on-line. So there WILL be bugs and glitches, and I’ll probably have to reorganize things a few times. So

GENERAL LOGISITICS

• The Program is a combination of On-Line Training & Personal / Group Coaching

• The Program will consist of 8 to 12 Participants (maximum).

• Once we hit 12 Participants, the doors close. (I have to keep quality high.)

• The Program will take place over 12 weeks.

• The Program will begin one week after we reach 8 Participants enrolled.

• It will be provided via on-line seminars, videos, PDF documents, and 1-on-1 Skype calls.

• It will take several hours of your time each week, between 5 and 8 hours.

• It will be recorded so that if you miss any sessions, you’ll be able to catch up.

• Because this is the First Time I’m doing this work in one whole package and on-line — and there WILL be bugs — especially with the on-line technology, you are going to get the Program as inexpensively as I can possibly afford to do it.

• The exception to this is if 8 or more students come from Kyle Wright’s schools, I will consider doing a separate program, possibly concurrent, IF we discover that their knowledge base would cause a problem with those who’ve not been through Kyle’s programs. In that case, I will consider doing two programs at this price. This will be determined in the extended initial Interviews, as described below.

Introduction to 12 Basic Elements of Whole Health Education. The objective here is to give you basic, not extensive, knowledge, making you a far more valuable health care resource to your Clients. Each week we’ll discuss one element, including: 1.) Principles of Whole Health Therapy; 2.) functions of Water, especially within muscle; 3.) Lymphology, mobilization & drainage; 4.) Breath, air & lungs; 5.) Microbiome of Gut Health; 6.) Detoxification; 7.) Body-Centered Psychotherapy for Bodyworkers, including Dr. Sarno’s emotional work; 8.) Harmony of Spinal & Joint Adjusting with Soft Tissue Therapy; 9.) Food, Nutrition, Diet, most up-to-date principles & findings; 10.) Fitness Fundamentals; 11.) Eyes, Nasal, Teeth & Gums; 12.) Elegant Aging (AKA Anti-Aging), and the latest findings.

(You will NOT be learning these to become a proficient therapist in those modalities. Our focus is on you becoming more knowledgeable as a Whole Health Guide for your Clients to know what else they should be working on in their Whole Health Paradigm. Ideally, you’ll start building a network of therapists who do provide such services, which will also help build your referral network. If enough of the group wants to go deeper in a particular area, we can create a different program, when this one is complete.)

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David Scott Lynn (DSL)

Beginning at 13 years of age, DSL's been involved with alternative philosophies & practices most of his life. Becoming a yoga teacher in 1976, then a hands-on bodyworker in 1981, he developed a unique & highly effective form of Yoga / Bodywork / Whole Health Fitness & Therapeutics. … David wrote the chapters on a wholistic philosophy & physiology of bodywork & stretching for the textbook Structural Balancing, published by McGraw-Hill, Inc. in 2010. … He is the author of Simple Steps to Let-Go Yoga, available at: www.letgoyoga.com/simple-steps/ … Several other e-books and e-courses are soon forthcoming at www.letgoyoga.com/dsl-publications/ … David consults with Kyle C. Wright on massage school development at the Schools of Advanced Bodywork at http://kylecwright.com/structural-balancing-a-clinical-approach/co-author-dsl/
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